Your attention is yours. So is your data.

01Who we are

FocusUp is made by Kfir Aviya Avikassis (“FocusUp”, “we”, “us”). We decide how your data is used, which makes us the “controller” under laws like the GDPR.

Email: support@focusup.app.

02What we collect

FocusUp keeps your practice on your phone first. To back it up, sign you in and run the subscription, some of it leaves the phone:

Your account

• Email address and password. Used to sign in. Your password is stored only as a secure hash by our sign-in provider, and we never see it.
• The name you ask to be called, if you give one.
• An account ID. A random identifier that links your backup, purchases and usage data together.
• If you choose Sign in with Apple or Google, the email address and identifier they share with us.

A backup of your practice

Everything the app saves on your phone is also backed up to your account, so a new phone or a reinstall picks up where you left off. That includes:

• your progress: the days you practised, your streak, your orb’s growth, and the challenges you completed, with their scores and levels;
• your Focus Score test results (reaction time, attention, memory) and your answers to the questions at the start;
• your gate history: when a gate appeared, which of your chosen apps it was for (by the name you tapped in FocusUp’s own list, such as “Instagram”), how the reach felt if you tapped an answer, and what you chose;
• your private journal entries and reflection answers;
• your settings, such as gate intensity, and your free-week status.

Your journal is private: it is never shown to anyone else, and we don’t read it.

Feedback you send us

If you use “Send Feedback” in the app, we store your message with your account ID so we can follow up. If you email us, we keep the email.

Purchases

Apple processes all payments. We never see your card or bank details. Through our purchase provider, RevenueCat, we receive your subscription status and purchase history (product, price, dates, renewals and refunds), linked to your account ID.

How the app is used

We use PostHog to understand how FocusUp is used, for example which screens you open, when a challenge is completed or a gate appears, and whether a purchase step worked. These events are linked to your account ID. We use them to fix problems and improve the app, never for advertising.

What we don’t collect

We don’t collect your location, contacts, photos, microphone or camera, health data, browsing history, or your device’s advertising identifier. We don’t use advertising or data-broker tools. The Focus Score is not medical or health data. It’s a personal baseline from three short tests.

03Screen Time data

The Gate uses Apple’s Screen Time tools. When you pick apps to guard, Apple gives FocusUp only sealed tokens: FocusUp can’t see which apps you have, which ones you open, or how long you spend in them. That Screen Time information stays on your phone. It is never sent to us or anyone else.

When you choose apps, you also tap their names in FocusUp’s own list (Instagram, TikTok and so on), so the app can say “a gate for Instagram”. That name is saved in your gate history and backed up like the rest of your practice, as described above.

You can turn off FocusUp’s Screen Time access at any time in your iPhone’s Settings, under Screen Time.

04This website

• No cookies, no analytics, no trackers. We don’t measure visitors on focusup.app.
• The launch waitlist. If you leave your email on the home page, we store it (and which of the two forms you used) with our host, Netlify. We use it for one thing: to tell you when FocusUp is out. Then we delete the list. Ask us any time to remove you sooner.
• Server logs. Like every website host, Netlify records technical details of each visit, such as your IP address and browser, to run and protect the site.
• The password-reset page loads Supabase’s sign-in code from jsDelivr, a public content network, which sees your IP address when it delivers the file. The page talks only to our sign-in provider, Supabase.

05How we use it, and why we’re allowed to

We don’t use your data for advertising, we don’t sell it, and we don’t “share” it for cross-context behavioural advertising as California law defines it.

06Who helps us run FocusUp

These service providers process data on our behalf, only to provide their service to us:

We may also disclose data if the law requires it, to protect someone’s safety, or as part of a sale or merger of FocusUp, in which case this policy keeps applying to your data.

International transfers. Your data may be processed in the United States and other countries outside your own. Where the law requires it, we rely on safeguards such as the European Commission’s Standard Contractual Clauses.

07How long we keep it

• Account, backup and feedback: until you delete your account. Deleting it removes them from our database.
• Usage events: up to 12 months, then deleted.
• Purchase records: as long as tax and accounting law requires.
• Waitlist emails: until we send the launch email, then deleted.
• Support emails: as long as we need them to help you, then deleted.

08Your choices and rights

• Delete your account in the app’s Settings. This deletes your account and everything backed up with it.
• Cancel your subscription in your iPhone’s Settings → your name → Subscriptions. Deleting the app or your account doesn’t cancel it.
• Turn off Screen Time access in your iPhone’s Settings, under Screen Time.
• Leave the waitlist by emailing us.

Depending on where you live (for example the EU, the UK or California), you may also have the right to access your data, get a copy of it, correct it, object to or restrict how we use it, and withdraw consent. To use any of these rights, email support@focusup.app from the address on your account. We’ll answer within 30 days and won’t treat you differently for asking.

If you’re unhappy with how we handled your data, you can complain to your local data protection authority. We’d appreciate the chance to fix it first.

09Security

Data travels encrypted (HTTPS). Your backup sits in a database where each account can read only its own row, and passwords are stored only as secure hashes. No system is perfectly secure, but we work to protect your data and will tell you if a breach affects you, as the law requires.

10Children

FocusUp is not intended for children under 13, and we don’t knowingly collect data from them. If you believe a child under 13 has given us data, email us and we’ll delete it.

11Changes to this policy

If we change this policy, we’ll update the date at the top. If a change matters, for example new kinds of data or new uses, we’ll tell you in the app before it takes effect.

12Contact

Questions about your privacy: support@focusup.app. A person reads every email.